My affair with men's underwear began at home. My husband could not find underwear that came packed with a winning combination of original style and real comfort. Something that made him feel manly-good about his underpants.
I investigated if other men felt the same or my husband was a black sheep in the tribe. I asked men from all walks of everyday life; from cool and edgy guys to chic and buttoned-up businessmen, what happens when they got down to their unmentionables? They said they didn't score. What they lacked was stylish underwear that complemented their wardrobe and their lifestyle. Starting every morning with an exciting experience!
Inspired by New York, the very city where I first discovered my love for design, I launched ‘Ken Wroy’, a designer brand that speaks to the modern man.
Chief Underwearist, Ken Wroy
“License to impress! Finally a real stylish and comfortable underwear for MEN”, Brad M.
“Hey Mr Bieber, time to be fashionable with Ken Wroy undies!”, Dave S.
“I never understood why men’s undies had to be boring. Ken Wroy did something about it!”, Jean D.
“I am a great supporter of your supporting brief. The print is super original and flattering on my body", Boris L.
We've got you covered!